AI Influencer Playbook

The system behind 200+ AI-generated videos and 3M organic views

Most people see AI influencers as a novelty.
We treated them like a system.

Across 15 AI influencer accounts, we published 200+ AI-generated videos.

8 weeks later:

• 3M organic views

• 100K likes

• 10K followers

More importantly, this work surfaced clear, repeatable strategies to reduce CAC, not one-off viral wins.

For those of you coming from our LinkedIn post, this is the full process we promised.

The system we use to build and scale AI influencer accounts on TikTok.

1) Start with Research (not ideas)

Before creating anything, define three things clearly:

• The brand

• The target audience

• The core emotion you want to trigger

Then use ChatGPT to generate TikTok search keywords based on that positioning.

These keywords become the foundation for research winning contents in your niche.

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2) Research inside TikTok (mobile only)

• Search top keywords on TikTok (mobile app only)

• Open the top videos and creator profiles

• Go through many examples to identify patterns

  

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3) Lock the strategy before creation

Decide before generating anything:

• The AI influencer persona (vibe, voice, role)

• The target audience (one, not many)

• The content angle/type

  • POV

  • Talking head

  • Faceless

No clarity here = no scale later.

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4) Analyze what’s already winning

Use any analysis tool to break down high-performing videos:

• Hooks

• Pacing

• Structure

• Scripts

At this stage, data replaces guessing.

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5) Generate the AI video (correctly)

When generating:

• Prompt for character, tone, scene, and motion

• Do not include text overlays or music

Models we’ve had the best results with:

• OpenAI Sora 2/Sora 2 Pro

• Google Veo 3.1

The goal here is a clean visual base.

Here is the tool we are using: Musefy

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6) Add TikTok-native elements inside TikTok

After generation:

• Add text and hooks natively in TikTok

• Use trending sounds

Remember: the first 1–3 seconds decide everything.

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7) Post → observe → iterate fast

Once live:

• Most critical metrics to track: Average Watch Time, Watched Full Videos, Engagements

• Read comments closely

• Study emotional reactions

This feedback loop is where accounts compound.

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Additional operator tips (often missed)

Lock the persona visually
Each account should use:

• A consistent AI character

• A consistent profile photo
  People follow characters, not formats.

Always generate a first frame
For every video:

1. Generate the first frame image

2. Then generate the video using that frame

This dramatically improves visual consistency and believability.

Consistency beats creativity
AI influencers scale through repetition, familiarity, and speed, not novelty.

Have questions? Comment to let us know!

More signals and playbooks on AI-generated videos and Social Media Marketing coming soon. Subscribe to stay tuned.

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The Social Signal
Early signals in AI-native social video marketing